Why ordering direct is smarter
Same kitchen. Same food. Lower price. Faster service. Here's why.
What aggregators charge
Just Eat, Uber Eats and Deliveroo charge takeaways like ours roughly 20–30% commission on every order. To stay sustainable, most shops absorb part of that and bake the rest into their menu prices.
The result: the same meal often costs 10–15% moreon an aggregator app than at the shop's own door — before service fees and delivery surcharges are added on top.
Where your money goes
When you order direct from us, every pound stays close to home:
- Fresh halal ingredients, every day
- Wages for our kitchen and delivery team
- Keeping our 5★ hygiene rating
- A small slice back to you via direct discounts and rewards
Order via an aggregator and roughly £1 in every £4 goes to a tech company in another city.
Direct = better food too
Direct orders land straight on our kitchen ticket. There's no aggregator relay step, no second tablet, no driver pool battle. You get a shorter wait, fresher food, and a real ETA from someone who knows your basket.
Got a question? Tap our chef Sara in the corner of the menu — she knows our kitchen by name.
How the saving works
We pass the aggregator commission we don't pay back to you, honestly:
- DIRECT15 — 15% off your first direct order (min £15)
- DIRECT10 — 10% off every direct order after that (min £10)
You don't need to type the code. We auto-apply the best one for you at checkout. Stack it with our 5% loyalty rewards and 15% referral bonuses for even more back.
Aggregator markups vary by takeaway. Our promise: ordering direct will never be more expensive than ordering through Just Eat or Uber Eats — and almost always meaningfully cheaper.
Pepper & Crust · 45 Lowood Lane, Birstall, Batley WF17 9DJ · 01924 939 800